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Twitter's timeline is currently overrun with ads for some users, in what at first appeared to be a glitch involving the distribution of Promoted Tweets. Typically, a Promoted Tweet -- which is ...
Since September 21, 2011, Twitter has had a way for politicians to advertise via the site, through "politically flavored" promoted tweets; they are marked with a purple icon. [88] Candidates and political committees are also able to pay Twitter for Promoted Accounts and Promoted Trends. [88]
Advertising on Twitter is based solely on the interactions an individual makes on the app. Advertisements shown on an individual's Twitter feed are based on the information provided in that individual's profile. Ads that are shown on Twitter are classified under three categories: promoted tweets, promoted accounts, and promoted trends. [10]
To continue their advertising campaign, Twitter announced on March 20, 2012, that promoted tweets would be introduced to mobile devices. [225] In April 2013, Twitter announced that its Twitter Ads self-service platform, consisting of promoted tweets and promoted accounts, was available to all U.S. users without an invite. [224]
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Popular examples include Twitter's promoted Tweets, Facebook's promoted stories, and Tumblr's promoted posts. The most traditionally influenced form of native marketing manifests as the placement of sponsor-funded content alongside editorial content, [ 12 ] or showing "other content you might be interested in" which is sponsored by a marketer ...