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A retail clerk, also known as a sales clerk, shop clerk, retail associate, or (in the United Kingdom and Ireland) shop assistant, sales assistant or customer service assistant, is a service role in a retail business. [1]
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers.
Retail workers are people who are employed by any form of retail store. Typically one of the first jobs people work in, many retail workers are as young as 14. [ 1 ] The jobs of a typical retail worker include processing customers payments, and helping customers around the store, and little training is required.
Customer service representatives, customer service advisors, customer service agents, or customer service associates are employees who interact with customers to handle and resolve complaints, process orders, and provide information about an organization’s products and services. They may work in an office with a call center or in retail.
Clienteling is intended to guide associates to provide more personal and informed customer service [2] that may influence customer behavior related to shopping frequency, lift in average transaction value, and other retail key performance indicators. [3]
Lifestyle retail branding is the way in which retailers refine their products or services to interest lifestyles in specific market segments. [18] Examples of lifestyle retail brands include the now defunct Laura Ashley, GAP and Benetton. These retailers offer a distinct and recognised set of values to consumers.
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A retail manager (or store manager) is the person ultimately responsible for the day-to-day operations (or management) of a retail store. All employees working in the store report to the retail/store manager. A store manager reports to a district/area or general manager.
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