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South Korean musician IU has released more than 40 music videos since her debut in 2008, creating works for songs she has released as singles, as well as songs from her albums. In addition to her music videos, she has released 14 special clips made of live performances of the songs.
Outdoor advertising company Brand Power Station announced that it created a subway advertisement for the concert on Depot Station, a digital video advertising medium using 49-inch and 55-inch LED displays. [12] On August 17, IU released a concert preview video titled "Strawberry Moon Concert Preview Clip", on her official YouTube channel. [13]
The video opens with IU walking into a futuristic sci-fi room. [29] She activates a mysterious machine and lies on a stretcher. [30] [29] She then goes back to various phases of her life through her memories. [20] The video alternates between 3D and 2D animated scenes and live-action clips of her travelling to different worlds.
The lead single "Love Wins All" was issued on January 24, 2024, along with its music video. [5]IU officially announced the EP on January 29, 2024, posting a 21-second teaser clip containing close-ups of the singer "accompanied by sombre music", [6] showing her with bleached blonde hair and wearing a red outfit. [5]
The video contains footage from IU's Japanese debut showcase "IU Japan Special Premium Live" held at the Bunkamura Orchard Hall on January 24. This is a special gift for her fans, as the video reveals not only footage from the showcase, but also includes clips of IU touring the cities of Japan and her everyday promotions and activities. [15]
The music video was released in conjunction with the song on January 24, 2024, and was directed by Um Tae-hwa. [3] It stars IU and BTS member V as a married couple in a post-apocalyptic world, [4] trying to survive as they recall memories from happier times. [3]
The song debuted atop the Gaon Digital Chart, becoming IU's 16th number one single in South Korea. [2] The song’s accompanying music video was directed by Lee Rae-kyung, and was the most viewed Korean music video by a female soloist on YouTube in 2017.
On April 4, IU continued to tease her next single by posting the art cover online, featuring the two singers on a yellow background. [ citation needed ] The day before the song's release, IU uploaded her final teaser in the form of a short video clip of her and Oh Hyuk playfully displaying their friendship and encouraging people to listen to ...