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The consumer's surplus is highest at the largest number of units for which, even for the last unit, the maximum willingness to pay is not below the market price. Consumer surplus can be used as a measurement of social welfare, shown by Robert Willig. [8] For a single price change, consumer surplus can provide an approximation of changes in welfare.
Assume the monopolist determines the price of the product based on the maximum amount of money a consumer is known to pay for any quantity of product that is exactly equal to the demand price for the product in order to obtain the total consumer surplus of each consumer. Second-degree price discrimination
Supply chain surplus is the value addition by supply chain function of an organisation. It is calculated by the following formula: It is calculated by the following formula: Supply chain surplus = Revenue generated from a customer - Total cost incurred to produce and deliver the product .
The total surplus of perfect competition market is the highest. And the total surplus of imperfect competition market is lower. In the monopoly market, if the monopoly firm can adopt first-level price discrimination, the consumer surplus is zero and the monopoly firm obtains all the benefits in the market. [15]
Pricing is the process whereby a business sets and displays the price at which it will sell its products and services and may be part of the business's marketing plan.In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the marketplace, competition, market condition, brand, and quality of the product.
These authors suggest that the price of software should be based on its consumer surplus. Pricing strategies can be used to gain the most revenue such as product bundling, forming separable modules, and price discrimination with product variants and target groups. (2004) Calculations of consumer surplus is one way that software firms can keep ...
A reservation price can be used to help calculate the consumer surplus or the producer surplus with reference to the equilibrium price. The reason why consumers are able to experience a surplus is due to single pricing, which put simply is the same price being charged to every consumer at a given level of output. Some buyers are therefore ...
The resulting profit is equal to the sum of consumer surplus and seller surplus. [22] This is the most profitable realm as each consumer buys the good at the highest price they are willing to pay. [22] The marginal consumer is the one whose reservation price equals the seller's marginal cost.