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  2. Mastercard - Wikipedia

    en.wikipedia.org/wiki/Mastercard

    Mastercard Inc., stylized as MasterCard from 1979 to 2016 and as mastercard from 2016 to 2019, is an American multinational payment card services corporation headquartered in Purchase, New York. [3] It offers a range of payment transaction processing and other related-payment services (such as travel-related payments and bookings).

  3. Masterpass - Wikipedia

    en.wikipedia.org/wiki/Masterpass

    Masterpass is the trademark under which Mastercard provides digital payment services in some markets around the world, [1] which is a digital wallet that allows to pay faster by keeping all the information you need for payment and delivery in one place. [2]

  4. Card scheme - Wikipedia

    en.wikipedia.org/wiki/Card_scheme

    The card scheme uses the respective guidelines [5] [6] to process the card exchange data from the acquiring to the issuing bank, and vice versa, until the payment [7] is fully completed (or denied). Credit and debit cards work with a four-party scheme, completing an open-circle framework that permits consistent flow of transactions; thus ...

  5. Mastercard to drop its name from logo - AOL

    www.aol.com/news/mastercard-drop-name-logo...

    Mastercard has decided to ditch its name from its logo in a move it hopes will solidify it as a brand that can be recognized just by its symbol. Mastercard to drop its name from logo Skip to main ...

  6. United States trademark law - Wikipedia

    en.wikipedia.org/wiki/United_States_trademark_law

    A trademark is a word, phrase, or logo that identifies the source of goods or services. [1] Trademark law protects a business' commercial identity or brand by discouraging other businesses from adopting a name or logo that is "confusingly similar" to an existing trademark. The goal is to allow consumers to easily identify the producers of goods ...

  7. List of generic and genericized trademarks - Wikipedia

    en.wikipedia.org/wiki/List_of_generic_and...

    Trademark owned by Philips in the European Union and various other jurisdictions, but invalidated in the United States due to it being merely a descriptive term. [2] [3] [4] Aspirin Still a Bayer trademark name for acetylsalicylic acid in about 80 countries, including Canada and many countries in Europe, but declared generic in the U.S. [5] Catseye

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  9. Priceless (advertising campaign) - Wikipedia

    en.wikipedia.org/wiki/Priceless_(advertising...

    Mastercard registered Priceless as a trademark. [7] Actor Billy Crudup has been the voice in the US market; actor Jack Davenport was the voice in the UK. The original idea and concept of the campaign stems from the advertising agency of McCann Erickson (as it was named in 1997). [8]

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