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I've fallen and I can't get up!" was a catchphrase from a 1989 LifeCall Medical Alert System television commercial. In this commercial, an elderly actor is seen fallen and distraught and uses the medical alert system to summon help. The unintentional humor in the commercial made it a frequent punchline for many comedic acts.
Silver Alert is a public notification system in the United States to broadcast information about missing persons – especially senior citizens with Alzheimer's disease, dementia, or other mental disabilities – in order to aid in locating them.
In 1989, [2] LifeCall began running commercials that contained a scene wherein an elderly woman, identified by a dispatcher as "Mrs. Fletcher", uses the medical alert pendant after having fallen in the bathroom. After falling, Mrs. Fletcher speaks the phrase "I've fallen, and I can't get up!", after which the dispatcher informs her that he is ...
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