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John Orr Young (June 25, 1886 – May 1, 1976) was an American advertiser who, with Raymond Rubicam, founded the Young & Rubicam advertising agency. His first job in advertising was at the Salt Lake City Tribune in 1909; in 1910, he joined Lord & Thomas , and in 1913, he was hired by Procter & Gamble to manage advertising for Crisco .
By 1900 the advertising agency had become the focal point of creative planning, and advertising was firmly established as a profession. [33] At first, agencies were brokers for advertisement space in newspapers. N. W. Ayer & Son was the first full-service agency to assume responsibility for advertising content. N.W. Ayer opened in 1869, and was ...
N. W. Ayer & Son was founded in Philadelphia in 1869 [2] by 21-year-old Francis Ayer, who named the agency after his father, N. W. Ayer. N. W. Ayer & Son started its business by representing religious weekly newspapers. By 1877, N. W. Ayer & Son had become successful enough to obtain what remained of another agency, the Volney Palmer Agency.
In 1864, William James Carlton began selling advertising space in religious magazines. In 1869, Francis Ayer, at the age of 20, created the first full-service advertising agency in Philadelphia, called N.W. Ayer & Son. It was the oldest advertising agency in America and dissolved in 2002. James Walter Thompson joined Carlton's firm in 1868.
J. Walter Thompson traces its origins to the Carlton & Smith agency, which opened its doors in 1864, one of the first known advertising agencies in the United States. [6] Founder William James Carlton started selling advertising space in religious magazines, but almost nothing is known about the partner named Smith.
S H Benson was the advertising agency that brought together the slogan, Guinness Is Good For You and illustrations by John Gilroy, their in-house artist. Gilroy’s first Guinness poster was produced in 1930 and he went on to create more than 100 press ads and 50 poster designs for Guinness. [5]
Wunderman Thompson was formed in 2018 with the merger of J. Walter Thompson and Wunderman. J. Walter Thompson was founded in 1864 by James Walter Thompson and traces its origins to the Carlton & Smith agency, one of the first known advertising agencies in the United States. [2] J. Walter Thompson was acquired by WPP in 1987. [8]
The actual ad – the copy, layout, and artwork – was still prepared by the company wishing to advertise; in effect, Palmer was a space broker. The situation changed when the first full-service advertising agency of N.W. Ayer & Son was founded in 1869 in Philadelphia.