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N. W. Ayer & Son was founded in Philadelphia in 1869 [2] by 21-year-old Francis Ayer, who named the agency after his father, N. W. Ayer. N. W. Ayer & Son started its business by representing religious weekly newspapers. By 1877, N. W. Ayer & Son had become successful enough to obtain what remained of another agency, the Volney Palmer Agency.
William Martin Armistead (May 8, 1873 – November 5, 1955) was a publicist for N. W. Ayer & Son, the oldest advertising agency in the United States.He is credited with inventing the modern style of advertising, proposing small frequent announcements, shying away from the normal practice of publishing weekly or annual announcements in newspapers.
Earl Carter (pen-name, E.N.J. Carter) working for the N. W. Ayer Advertising Agency as a Senior Copywriter created the "Be All You Can Be" theme line in 1980. [5] Its accompanying music was written by Jake Holmes. [6] [7] [better source needed] In January 2003, the U.S. Army awarded Carter its Outstanding Civilian Service Award. [8]
Frances Gerety began working at the N. W. Ayer & Son advertising agency as a copywriter in 1943 and continued until 1970. [1] Gerety helped to create advertisements that were published in Vogue, Life, Collier's, The Saturday Evening Post, Look, and Harper's Bazaar. [2]
Ayer taught in district schools and spent one year studying at the University of Rochester before moving to Philadelphia. There he was hired by a religious newspaper for the position of an advertising solicitor, but by 1867 he founded the company N. W. Ayer & Son , which he named after his father to give a degree of longevity and credibility to ...
He went to work for the Philadelphia-based N. W. Ayer & Son advertising agency, starting as a layout designer in 1924 and rising to vice president in charge of art in 1936. [2] He was among the first in his field to commission modern artists. [4]
As a young copywriter for N.W. Ayer and Son, Rubicam was responsible for some of advertising's most memorable pieces. Steinway's "The Instrument of the Immortals," Squibb's "The Priceless Ingredient," and Rolls-Royce's "No Rolls-Royce has ever worn out," were highly successful slogans which made him one of the industry's leading copywriters.
N. W. Ayer & Son was the first full-service agency to assume responsibility for advertising content. N.W. Ayer opened in 1869, and was located in Philadelphia. [33] The amount of space available in newspapers grew rapidly. The Boston Transcript published in 19,000 "agate lines" Of advertising in 1860, 87,000 in 1900, and 237,000 in 1918. [34]