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Designing a good logo often requires involvement from a marketing team teaming with the graphic design studio. Before a logo is designed, there must be a clear definition of the concept and values of the brand as well as understanding of the consumer or target group.
In 2017, the team began exploring a logo redesign. The team hired a Hattiesburg, Mississippi, company called RARE Design to develop a new logo. The company selected the ball-in-glove logo, noting "how devoted fans still were to that symbol". The logo was released in 2020 to commemorate the team's 50th-anniversary celebration. [7]
The A-Team; Usage on hu.wikipedia.org A szupercsapat (televíziós sorozat) Usage on it.wikipedia.org A-Team; Utente:Giobru; Usage on ja.wikipedia.org 特攻野郎Aチーム; Usage on ko.wikipedia.org A 특공대; Usage on la.wikipedia.org The A-Team; Usage on nl.wikipedia.org The A-Team (televisieserie) Usage on no.wikipedia.org The A-Team
Since 1963, the team has used a stencil typeface for its script logo. Since then, many team-related typefaces have used stencil font. The team's current primary logo was introduced in November 1962 versus the Washington Redskins and is based on the flag originally designed by Pittsburgh's U.S. Steel and now owned by the American Iron and Steel ...
In the jersey logo, the Y is larger, the letters more blocky, and the curves more exaggerated. The third is the print logo which is used extensively in marketing, is painted behind home plate at the Stadium, and appears on the team's batting helmets. The N is larger and more curved, and the letters have large serifs at the end.
The slanted "Lakers" wordmark and drop-shadowed numbers were taken from the 1967–86 uniforms, while powder blue trim and white stars represented the team's Minneapolis years. On the shorts, the full team name shaped into a triangle was a nod to the early 1960s logo, and the current "L" alternate logo on the waist was a nod to the Kobe Bryant era.
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