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In 1944, the Lazy "S" became the official Lee back pocket. Buddy Lee dolls were a promotional item. In 1954, Lee expanded into casual wear. During the 1960s the company expanded to 81 countries and in 1969 was acquired by VF Corporation, becoming a brand. [4] Lee aired its first television advertisement, which promoted Lee western wear.
Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [9] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
Trousers were straight-legged, sometimes even tapered, and often with soft pleats. [ 371 ] [ 372 ] Band-collared shirts were often worn with the look. This style remained dominant in high-fashion menswear through 1978 [ 373 ] [ 374 ] and then menswear again followed womenswear's lead and adopted the new big-shoulder looks for 1979.
For much of the 1990s, particularly the middle years, teenage boys and girls bought and wore very simple clothes, such as shortalls, flannel shirts, athletic shorts, dress shorts short or bermuda length, track suits, high-waisted ankle length jeans and pants, plain or pleated, leggings, bike shorts, stretch pants and stirrup pants, oversized ...
Popular trends in the UK, Italy, Sweden, China, the US, and Australia included black or white crew neck shirts, midnight blue U.S. Woodland camouflage baseball caps, straight leg jeans like the Levi Strauss 501 instead of the skinny jeans popular in the 2010s, bold multicolour motif shirts popularized by DJ Khaled, tracksuits with business suit ...
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