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Audience design is a sociolinguistic model formulated by Herb Clark in 1982 and Gregory Murphy [1] and later elaborated by Allan Bell in 1984 [2] which proposes that linguistic style-shifting occurs primarily in response to a speaker's audience. According to this model, speakers adjust their speech primarily towards that of their audience in ...
Essentially, the audience is a collection of individuals who are anonymous to one another, act independently, and are united by a common object of attention. [22] The latter variation conceives of audiences as networks, in which individual audience members may be visible to one another and are capable of acting in concert.
Kairos is an appeal to the timeliness or context in which a presentation is publicized, which includes contextual factors external to the presentation itself but still capable of affecting the audience's reception to its arguments or messaging, such as the time in which a presentation is taking place, the place in which an argument or message ...
Active audience theory is seen as a direct contrast to the Effects traditions, however, Jenny Kitzinger, professor of Communications at Cardiff University, argues against discounting the effect or influence media can have on an audience, acknowledging that an active audience does not mean that media effect or influence is not possible. [5]
It consists of assessing the audience to make sure the information provided to them is at the appropriate level. The audience is often referred to as the end-user, and all communications need to be targeted towards the defined audience. Defining an audience requires the consideration of many factors, such as age, culture and knowledge of the ...
Due to this, the symbolic meaning of everything changes based on the way one communicates. When approaching communication with an intervention style, communication is understood to be responsible for the constant changes in society, behaviors, and how one considers the meaning behind objects, ideologies, and everyday life. [16]
The multiple audience dilemma is a communication theory that describes what happens when a person (or group) creates different images of themselves when communicating with different audiences. For instance, a study examined what happens when participants are asked to appear as a "nerd" to one audience and a "party animal" to another.
Thus, the reception of media texts can vary widely, reflecting the diverse interpretations and experiences of different audience members. [12] One of the central tenets of reception theory is the concept of polysemy - the idea that media texts can have multiple meanings that are not dictated by the author or producer but are generated through ...