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Cost per action (CPA), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model referring to a specified action, for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration, etc.). [1]
Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process . [ 1 ]
The Lehman Formula, also known as the Lehman Scale, is a formula to define the compensation a bank or finder should receive when arranging for and handling a large underwriting or stock brokerage transfer transaction for a client. The formula usually applies to the entire value of the stock.
On February 3, 2014 Value-click, Inc. announced it has changed its name to Conversant, Inc., bringing former Value-click, Inc. companies Commission Junction, Dotomi, Greystripe, Mediaplex, and Value-click Media under one name. Conversant was bought by Alliance Data in 2014. [4] Commission Junction [5] continues to be known as CJ Affiliate.
Mathematical formulas are often algebraic, analytical or in closed form. [5] In a general context, formulas often represent mathematical models of real world phenomena, and as such can be used to provide solutions (or approximate solutions) to real world problems, with some being more general than others. For example, the formula
A link budget is an accounting of all of the power gains and losses that a communication signal experiences in a telecommunication system; from a transmitter, through a communication medium such as radio waves, cable, waveguide, or optical fiber, to the receiver.
In viral marketing, the K-factor can be used to describe the growth rate of websites, apps, or a customer base.The formula is roughly as follows: [1] = (e.g. if each new customer invites five friends, i = 5)
The traditional rate formula is intended to produce a utility's revenue requirement: R = O + (V − D)r. The elements of the traditional rate formula are defined as: R is the utility's total revenue requirement or rate level. This is the total amount of money a regulator allows a utility to collect from customers.