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Unlike liquid laundry detergent, laundry pods go directly into the washer. In fact, Tide recommends putting its pods into the machine first, then loading the clothes on top.
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Detergent pods cost significantly more than liquid detergent for equivalent laundry loads. [5] [6] MonoSol is one of the companies that develops the water-soluble film used for laundry and dishwasher detergent packs, used by brands including Tide, with roughly US$250 million in annual sales and controlling around 90-percent of the market. [7]
Tide Pods have three chambers, which contain a cleanser, brightener, and fabric softener. The chambers are used to keep each part separated until the pod dissolves in water. [3] In 2012, Procter & Gamble launched Tide Pods with a $150 million ad campaign which included a television ad at the 84th Academy Awards. The product was very successful ...
The original Tide laundry detergent was a synthetic designed specifically for heavy-duty, machine cleaning (an advance over the milder cleaning capabilities of Fewa and Dreft detergent brands). Tide was first introduced in U.S. test markets in 1946 as the world's first heavy-duty detergent, with nationwide distribution accomplished in 1949.
Detergent pods can make doing laundry or running the dishwasher slightly more convenient. The pre-portioned packets make it easy to toss a pod in, hit 'start,' and cross the chore off your to-do list.
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