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Below an example is given of an application of the product line engineering process, based on a real experience of Nokia. Nokia produces different types of products. Among them is a mobile phones product family, currently containing 25 to 30 new products every year.
Product managers are responsible for managing a company's product line on a day-to-day basis. As a result, product managers are critical in driving a company's growth, margins, and revenue. They are responsible for the business case, conceptualizing, planning, product development, product marketing, and delivering products to their target ...
The product flow diagram (PFD) is a representation of the order by which a sequence of products is created according to product-based planning principles. It is related to the product breakdown structure (PBS). The product flow diagram is a prescribed activity of the PRINCE2 project management methodology which mandates the use of product-based ...
Market research is one stage of product planning and is regarded as the way to accomplish the activity though designing questions, preparing the samples, collecting data and analysing them. It provides significant insight into customers wants, needs, buying habits and behaviours and is a key tool used in the product planning process. [6]
Typical Marketing Decisions Product: A product refers to an item that satisfies the consumer's needs or wants. Products may be tangible (goods) or intangible (services, ideas, or experiences). Product design – features, quality; Product assortment – product range, product mix, product lines; Branding; Packaging and labeling
This method of organizational transformation is implemented by analyzing and restructuring various aspects of a business, such as workflow, communication, and decision-making processes, with the goal of achieving significant improvements in performance, such as increased productivity, reduced costs, and improved customer satisfaction.
Product breakdown: Recursively divide the product into components and subcomponents. Systems engineering: Ensure that the product satisfies customer needs, cost requirements, and quality demands. Value engineering: Consider alternative designs and construction techniques to reduce cost/increase profit. Value analysis: Assess the cost/quality ...
Capacity Expansion Planning: IBP includes capacity expansion planning by aligning plans with new product development, cost improvement projects, and management of existing product portfolios, with the long-term strategic plan serving as a crucial input. These demand elements are matched against mapped capacity data in the system to conduct gap ...