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Source credibility is "a term commonly used to imply a communicator's positive characteristics that affect the receiver's acceptance of a message." [1] Academic studies of this topic began in the 20th century and were given a special emphasis during World War II, when the US government sought to use propaganda to influence public opinion in support of the war effort.
Social psychology utilizes a wide range of specific theories for various kinds of social and cognitive phenomena. Here is a sampling of some of the more influential theories that can be found in this branch of psychology. Attribution theory – is concerned with the ways in which people explain (or attribute) the behaviour of others. The theory ...
They brought forth emphasis on the importance of learning theories behind attitude change and laid a strong foundation of mass findings that stimulated further research related to persuasion. [17] Examples of such work that stemmed from their findings was the inoculation theory and the social judgement theory. [17]
Credibility dates back to Aristotle's theory of Rhetoric.Aristotle defines rhetoric as the ability to see what is possibly persuasive in every situation. He divided the means of persuasion into three categories, namely Ethos (the source's credibility), Pathos (the emotional or motivational appeals), and Logos (the logic used to support a claim), which he believed have the capacity to influence ...
Figure A: Normal Decay Figure B: Sleeper Effect. The sleeper effect is a psychological phenomenon that relates to persuasion. It is a delayed increase in the effect of a message that is accompanied by a discounting cue, typically being some negative connotation or lack of credibility in the message, while a positive message may evoke an immediate positive response which decays over time.
Interpersonal deception theory (IDT) is one of a number of theories that attempts to explain how individuals handle actual (or perceived) deception at the conscious or subconscious level [1] while engaged in face-to-face communication.
In soft psychology, a theory makes a directional prediction and is tested by checking whether the null hypothesis is rejected in the right direction. Consequently, improved experimental technique makes theories more likely to be falsified in physics but less likely to be falsified in soft psychology, as the null hypothesis is always false since ...
Credibility theory is a branch of actuarial mathematics concerned with determining risk premiums. [1] To achieve this, it uses mathematical models in an effort to forecast the ( expected ) number of insurance claims based on past observations.