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  2. Menu engineering - Wikipedia

    en.wikipedia.org/wiki/Menu_engineering

    Visual perception and attention are linked to how customers read a menu. [5] [6] Most menus are presented visually (though many restaurants verbally list daily specials).The majority of menu engineering recommendations focus on how to increase attention by strategically arranging menu categories within the pages of the menu, and item placement within a menu category.

  3. Strategic management - Wikipedia

    en.wikipedia.org/wiki/Strategic_management

    ISBN 9781135186357. Retrieved 2018-06-17. Strategic management is the process of assessing the corporation and its environment in order to meet the firm's long-term objectives of adapting and adjusting to its environment through manipulation of opportunities and reduction of threats.A corporation-oriented view.

  4. Strategic planning - Wikipedia

    en.wikipedia.org/wiki/Strategic_planning

    Strategic planning is an organization 's process of defining its strategy or direction, and making decisions on allocating its resources to attain strategic goals. Furthermore, it may also extend to control mechanisms for guiding the implementation of the strategy. Strategic planning became prominent in corporations during the 1960s and remains ...

  5. Business Model Canvas - Wikipedia

    en.wikipedia.org/wiki/Business_Model_Canvas

    Business Model Canvas

  6. Strategic alignment - Wikipedia

    en.wikipedia.org/wiki/Strategic_alignment

    Strategic alignment

  7. Business architecture - Wikipedia

    en.wikipedia.org/wiki/Business_architecture

    Business Architecture is directly based on business strategy. It is the foundation for subsequent architectures (strategy embedding), where it is detailed into various aspects and disciplines. The business strategy can consist of elements like strategy statements, organizational goals and objectives, generic and/or applied business models, etc.

  8. Strategic foresight - Wikipedia

    en.wikipedia.org/wiki/Strategic_foresight

    Strategy is a high level plan to achieve one or more goals under conditions of uncertainty. [3] Strategic foresight happens when any planner uses scanned inputs, forecasts, alternative futures exploration, analysis and feedback to produce or alter plans and actions of the organization. [4] [5] Scenario planning plays a prominent role in ...

  9. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Marketing - Wikipedia ... Marketing