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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
Meta elements provide information about the web page, which can be used by search engines to help categorize the page correctly. They have been the focus of a field of marketing research known as search engine optimization (SEO), where different methods are used to provide a user's website with a higher ranking on search engines.
Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]
An HTML Application (HTA; file extension .hta) is a Microsoft Windows application that uses HTML and Dynamic HTML in a browser to provide the application's graphical interface. A regular HTML file is confined to the security model of the web browser's security, communicating only to web servers and manipulating only web page objects and site ...
PageRank is Google's indication of its assessment of the reputation of a webpage: It is non-keyword specific. Google uses a combination of webpage and website authority to determine the overall authority of a webpage competing for a keyword. [47] The PageRank of the HomePage of a website is the best indication Google offers for website ...
Digital marketing agencies use SEO articles and social media content to enhance visibility, and small businesses require blogs, press releases, and case studies. The manufacturing sector benefits from industry news and product descriptions, while the financial sector depends on market reviews and investment reports.
Linking through hyperlinks is an important feature of Wikipedia. Internal links bind the project together into an interconnected whole. Interwikimedia links bind the project to sister projects such as Wikisource, Wiktionary and Wikipedia in other languages, and external links bind Wikipedia to the World Wide Web.
Luke Wroblewski has summarized some of the RWD and mobile design challenges and created a catalog of multi-device layout patterns. [15] [16] [17] He suggested that, compared with a simple HWD approach [clarification needed], device experience or RESS (responsive web design with server-side components) approaches can provide a user experience that is better optimized for mobile devices.