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Speedo International Limited is an Australian-British distributor of swimwear and swim-related accessories based in Nottingham, England.. Founded in Sydney, Australia in 1914 by Alexander MacRae, a Scottish emigrant, the company is now a subsidiary of the British Pentland Group.
Reasons that swim briefs are chosen for recreation include style, ease of movement in the water, sunshine exposure, quick drying time, and the ability to be worn under pants or shorts. Former Australian prime minister Tony Abbott was a fitness fanatic noted for wearing speedos or "budgie smugglers". [7]
After decades of banishment from mainstream wardrobes, one of fashion’s most divisive garments – the men’s swimming brief – is making a tentative return.
The LZR Racer Suit unveiling at a press conference in New York City in February 2008. The LZR Racer (pronounced as "Laser Racer") is a line of competition swimsuits manufactured by Speedo using a high-technology swimwear fabric composed of woven elastane-nylon and polyurethane.
Wachner's intention was to transform Speedo from swimwear label to retail concept. [26] Authentic fitness went public in June 1992 and opened its first Speedo Authentic retail store five months later [ 26 ] In 1993, Authentic Fitness had a licensing deal with Oscar de la Renta, Ltd. and had acquired swimwear labels Cole, Catalina, and Anne Cole ...
Speedo claims that their LZR Racer reduced drag or water resistance by 38% compared to a traditional Lycra practice swim suit. [1] This high-technology swimwear is designed to minimize drag while maximizing support to muscles. [1] Some companies claim that their fabrics reduce drag even more than the water's normal friction against the skin.
Once upon a time, in a far away land called England, a young Prince decided to play for the university water polo team and donned a Speedo that was abnormally high up on his waist.
The company was growing quickly, which required more space to manufacture what was becoming an icon of Australia. In 1928, a competition was held to see who could come up with a new name for the business. The name "Speedo" was born and it is the company's name to this day. [4] Later, he flew to America and set the business up there. [citation ...
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