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Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since
The Internet allows multimedia documents to be shared among its users. As of 2003 approximately 30 million websites have been registered worldwide and 650 million were connected to the Internet. [41] The Internet as a marketing tool can be used to reach and inform customers directly, create brand loyalty, and build relationships.
An online marketing platform (OMP) is an integrated web-based platform that combines the benefits of a business directory, local search engine, search engine optimisation (SEO) tool, customer relationship management (CRM) package and content management system (CMS). eBay and Amazon are used as online marketing and logistics management platforms.
Between 1995 and 2000, Internet start-ups encouraged investors to pour large sums of money into companies with ".com" in their business plan. When the commercialization of the Internet became more acceptable and fast-paced, Internet companies began to form rapidly with minute planning in order to get into what they thought would be easy money.
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. [1]
Information and communications technology (ICT) is an extensional term for information technology (IT) that stresses the role of unified communications [1] and the integration of telecommunications (telephone lines and wireless signals) and computers, as well as necessary enterprise software, middleware, storage and audiovisual, that enable users to access, store, transmit, understand and ...
Petar Chernaev/Getty Images. Give the gift of good vibes by crafting a handmade card with an uplifting message for a sick or injured child—a small, but meaningful gesture that will bring a lot ...
A significant portion of the e-commerce market in the Middle East comprises people in the 30–34 year age group. Egypt has the largest number of internet users in the region, followed by Saudi Arabia and Morocco; these constitute 3/4th of the region's share. Yet, internet penetration is low: 35% in Egypt and 65% in Saudi Arabia. [45]