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  2. Quality Score - Wikipedia

    en.wikipedia.org/wiki/Quality_Score

    [2] (called Quality Index), Facebook [3] (called Ad Quality) and Bing [4] that influences the ad rank and cost per click (CPC) of ads. To determine the position of the ad on a search engine, each ad is allocated using a process which takes into account the bid and the Quality Score.

  3. Cost per mille - Wikipedia

    en.wikipedia.org/wiki/Cost_per_mille

    In online advertising, if a website sells banner ads for a $20 CPM, that means it costs $20 to show the banner on 1000 page views. While the Super Bowl has the highest per-spot ad cost in the United States, it also has the most television viewers annually. Consequently, its CPM may be comparable to a less expensive spot aired during standard ...

  4. Click-through rate - Wikipedia

    en.wikipedia.org/wiki/Click-through_rate

    Since CTR is an expression of relevancy of the ads to the user search, higher click-through rates are generally rewarded with a better quality score attributed to the ads, which in turns might lead to lower CPC, therefore incentivising advertisers to continually improve the relevancy of their ads. However, having a high click-through rate isn't ...

  5. Spreadsheet - Wikipedia

    en.wikipedia.org/wiki/Spreadsheet

    Example of a spreadsheet holding data about a group of audio tracks. A spreadsheet is a computer application for computation, organization, analysis and storage of data in tabular form. [1] [2] [3] Spreadsheets were developed as computerized analogs of paper accounting worksheets. [4] The program operates on data entered in cells of a table.

  6. As-Easy-As - Wikipedia

    en.wikipedia.org/wiki/As-Easy-As

    As-Easy-As for DOS and As-Easy-As for Windows was a shareware 32-bit spreadsheet program developed in 1986 for MS-DOS and later for Microsoft Windows.The name is a play on the phrase "as easy as 1-2-3", [1] a reference to the dominant MS-DOS spreadsheet at that time, Lotus 1-2-3 with which it competed for a fraction of the competitor's price. [2]

  7. File:IFR calculation.pdf - Wikipedia

    en.wikipedia.org/wiki/File:IFR_calculation.pdf

    You are free: to share – to copy, distribute and transmit the work; to remix – to adapt the work; Under the following conditions: attribution – You must give appropriate credit, provide a link to the license, and indicate if changes were made.

  8. Formula editor - Wikipedia

    en.wikipedia.org/wiki/Formula_editor

    A formula editor is a computer program that is used to typeset mathematical formulas and mathematical expressions. Formula editors typically serve two purposes: They allow word processing and publication of technical content either for print publication, or to generate raster images for web pages or screen presentations.

  9. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system.