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The term is derived from the socks being worn "bobbed", meaning around the ankle. [1] The popularity of bobby socks among young American women in the 1940s led to this demographic being popularly referred to as "bobby soxers". [2] They were initially popular in the United States in the 1940s and 1950s, later making a comeback in the 1980s. [3]
Bobby-soxers were a subculture of young women in the mid-to-late 1940s. Their interests included popular music, in particular that of singer Frank Sinatra, and wearing loose-fitting clothing, notably bobby socks. [1] [2] Their manner of dress, which diverged sharply from earlier ideals of feminine beauty, was controversial.
Their interests included popular music, in particular that of singer Frank Sinatra, and wearing loose-fitting clothing, notably bobby socks. The presence of bobby soxers signaled a shift in American youth fashion. Businesses and corporations noticed that they were able to profit from the burgeoning consumer power of teenagers—especially among ...
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They were a subculture of young women in the mid-to-late 1940s. Their interests included popular music, in particular that of singer Frank Sinatra, and wearing loose-fitting clothing, notably bobby socks. The presence of bobby soxers signaled a shift in American youth fashion.