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  2. Infrastructure as a service - Wikipedia

    en.wikipedia.org/wiki/Infrastructure_as_a_service

    IaaS services are typically billed as a utility: cost reflects the amount of resources allocated or consumed. Typically, IaaS involves the use of a cloud orchestration technology such as OpenStack, Apache CloudStack, or OpenNebula. It manages the creation of a virtual machine (VM) and decides on the hypervisor (i.e. physical host) in order to ...

  3. IT as a service - Wikipedia

    en.wikipedia.org/wiki/IT_as_a_service

    ITaaS is not a technology shift - such as a move to increase the use of virtualization. Rather, it is an operational and organizational shift to running IT like a business and optimizing IT production for business consumption. IT organizations that adopt ITaaS are most likely to use the best practices for IT service management as defined in ITIL.

  4. Software as a service - Wikipedia

    en.wikipedia.org/wiki/Software_as_a_service

    Comparison of on-premise, IaaS, PaaS, and SaaS. Infrastructure as a service (IaaS) is the most basic form of cloud computing, where infrastructure resources—such as physical computers—are not owned by the user but instead leased from a cloud provider. As a result, infrastructure resources can be increased rapidly, instead of waiting weeks ...

  5. Marketing and artificial intelligence - Wikipedia

    en.wikipedia.org/wiki/Marketing_and_artificial...

    Marketing is a complex field of decision making which involves a large degree of both judgment and intuition on behalf of the marketer. [10] The enormous increase in complexity that the individual decision-maker faces renders the decision-making process almost an impossible task. The marketing decision engine can help distill the noise.

  6. Artificial intelligence marketing - Wikipedia

    en.wikipedia.org/wiki/Artificial_intelligence...

    Artificial intelligence has transformed the digital marketing landscape by allowing businesses to capture large amounts of consumer data, leading to data-driven marketing strategies. Businesses like Amazon can utilize user’s purchase, search, and viewing history on their platforms, to create customized user experiences.

  7. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  8. Software industry - Wikipedia

    en.wikipedia.org/wiki/Software_industry

    Software industry business models include SaaS (subscription-based), PaaS (platform services), IaaS (infrastructure services), and freemium (free with premium features). Others are perpetual licenses (one-time fee), ad-supported (free with ads), open source (free with paid support), pay-per-use (usage-based), and consulting/customization services.

  9. Marketing automation - Wikipedia

    en.wikipedia.org/wiki/Marketing_automation

    Marketing automation tracks top-of-funnel activities to drive prospects to sales. This is contrasted with CRM, which manages information about the prospect and their position in the sales cycle. [3] The use of marketing automation makes processes that would otherwise have been performed manually much more efficient and makes new processes possible.