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However, men's beauty products were relatively non-existent on the market until the end of the 1990s. [5] Only a few brands were interested in producing men's cosmetics because it was regarded as a niche market. [6] Male cosmetics are not as widely accepted as female cosmetics; only 17% of men think that makeup products are important in daily life.
The "woman-like man" has become a new trend in China, where a growing number of young men are interested in makeup. [5] The number of internet broadcasters and beauty bloggers who produce makeup videos for men has increased rapidly. Accordingly, the men's cosmetics industry has grown rapidly in China.
The negative stigma of men wearing makeup in countries such as the United States has weakened over the years, with the number of men using makeup increasing in the 21st century. [16] Cosmetics brands have increasingly targeted men in the sale of cosmetics, with some products targeted specifically at men. [17] [18]
However, there is an obvious generation gap: 73% of all men over 51 said they would not consider using makeup, while 37% of all men between 18 to 34 said they would.
For all you ladies hittin' the town this weekend -- listen up! A study in the UK found that women's perception of beauty could differ from men's - and maybe we've been overdoing it in the makeup ...
Many men and women died from wearing lead-based make-up. In the 18th century, Louis XV made it fashionable for men to wear lead-based makeup. [1] Theatrical actors wore heavy white base. [6] In the late 18th and early 19th centuries, Victorian women wore little or no makeup.
Though fresh-faced beauty looks will continue to shine on the red carpet in 2025, celebrity makeup artist and Ciele Cosmetics founder Nikki DeRoest predicts a resurgence of color just when we need ...
Because masculine beauty standards are subjective, they change significantly based on location. A professor of anthropology at the University of Edinburgh, Alexander Edmonds, states that in Western Europe and other colonial societies (Australia, and North and South America), the legacies of slavery and colonialism have resulted in images of beautiful men being "very white."