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By expanding a search query to search for the synonyms of a user entered term, the recall is also increased at the expense of precision. This is due to the nature of the equation of how precision is calculated, in that a larger recall implicitly causes a decrease in precision, given that factors of recall are part of the denominator.
Contextual search is a form of optimizing web-based search results based on context provided by the user and the computer being used to enter the query. [1] Contextual search services differ from current search engines based on traditional information retrieval that return lists of documents based on their relevance to the query.
Social media optimization (SMO) is the use of online platforms to generate income or publicity to increase the awareness of a brand, event, product or service.Types of social media involved include RSS feeds, blogging sites, social bookmarking sites, social news websites, video sharing websites such as YouTube and social networking sites such as Facebook, Instagram, TikTok and X (Twitter).
A search engine results page (SERP) is a webpage that is displayed by a search engine in response to a query by a user. The main component of a SERP is the listing of results that are returned by the search engine in response to a keyword query. The results are of two general types: organic search: retrieved by the search engine's algorithm;
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Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]
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