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K-Beauty is associated with the Korean Wave; for example, the South Korean cosmetics company Amorepacific sponsored My Love from the Star, a 2014 K-drama whose constant marketing of Amorepacific products resulted in an increase in skincare and lipstick sales of up to 75 and 400 percent.
Innisfree is popular for its affordability and brand concept, which emphasizes healthy and reasonably priced beauty products with ingredients responsibly sourced from Jeju Island, South Korea. [1] Innisfree was the first K-beauty brand to launch two inclusive cushion foundation lines with 14 shades.
The country's beauty standards have changed in recent years. Advertisers have reduced the promotion of “glass skin” in their products as well as the industry is also started to be utilized by male consumers. Overall, Korean beauty has gained popularity through the Korean wave, [7] and has resulted in a worldwide phenomenon.
It’s fragrance-free and non-comedogenic, making it one of the best K-Beauty options for acne-prone skin. Active ingredients: Non-nano zinc oxide. SPF level: 30. Type: mineral. Best for: acne ...
In February 2023, Reliance Retail launched Tira as an e-commerce platform, with an app, a website, and a 4,300 sq ft store at Jio World Drive in Mumbai. [10] The app became operational in over 100 cities. [1] [11] [2] In September 2023, South Korean beauty and cosmetics conglomerate Amorepacific Corp formed a partnership with Reliance Retail.
Cosmetics testing is banned in the Netherlands, India, Norway, Israel, New Zealand, Belgium, and the UK. In 2002, the European Union agreed to phase in a near-total ban on the sale of animal-tested cosmetics throughout the EU from 2009 and to ban all cosmetics-related animal testing. [ 90 ]
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