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Abuses akin to ballot stuffing of favourable reviews by the seller (known as incentivized reviews), or negative reviews by competitors, need to be policed by the review host site. Indeed, gathering fake reviews has become big business. [2] In 2012, for example, fake book reviews have been revealed as significantly affecting ratings on Amazon.
Trustpilot Group plc, is a Danish consumer business operating a review website founded in Denmark in 2007 which hosts reviews of businesses worldwide. Nearly 1 million new reviews are posted each month. [2] The site offers freemium services to businesses. [3]
Google (NAS: GOOG) has acquired ratings service and local reviews provider Zagat LLC in a move to enhance its location-enabled consumer services across the mobile and desktop platforms. Financial ...
[15] Even so, questions are being raised about the apparent change of course, e.g., regarding Google's steering Zagat and its mobile app toward general content, and away from its traditional reviewer stable into an already very competitive, well-populated everyman restaurant review approach and business niche. [23]
[16] [137] The review filter was first developed two weeks after the site was founded and the company saw their "first obviously fake reviews". [136] Filtered reviews are moved into a special area and not counted towards the businesses' star-rating. [136] The filter sometimes filters legitimate reviews, leading to complaints from business ...
The Better Business Bureau (BBB) is an American private, 501(c)(6) nonprofit organization founded in 1912. BBB's self-described mission is to focus on advancing marketplace trust, [2] consisting of 92 independently incorporated local BBB organizations in the United States and Canada, coordinated under the International Association of Better Business Bureaus (IABBB) in Arlington, Virginia.
On April 8, 2020, the Google Classroom app was review bombed in the Google Play Store and the App Store because students did not want to work during the COVID-19 pandemic. A common claim was that if the app had enough low-rating reviews, it would be taken down. [130]
A review bomb is an Internet phenomenon in which a large number of people or a few people with multiple accounts [1] post negative user reviews online in an attempt to harm the sales or popularity of a product, a service, or a business. [2]
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