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  2. Product sample - Wikipedia

    en.wikipedia.org/wiki/Free_samples

    19th-century soap manufacturer Benjamin T. Babbitt was one of the first known people, though not the first ever, to offer free samples of his products. For example, innkeepers are portrayed offering free samples in the 14th-century poem Piers Plowman: "Tauerners 'a tast for nouht' tolden the same" (Innkeepers said the same thing, 'A taste for free!').

  3. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    For example, a sales company may offer their consumers a bonus pack in which they can receive two products for the price of one. In these scenarios, this bonus pack is framed as a gain because buyers believe that they are obtaining a free product. [2] The purchase of a bonus pack, however, is not always beneficial for the consumer.

  4. Promotional merchandise - Wikipedia

    en.wikipedia.org/wiki/Promotional_merchandise

    The first known promotional products in the United States were commemorative buttons dating back to the election of George Washington in 1789. During the early 19th century, there were some advertising calendars, rulers, and wooden specialties, but there was no organized industry for the creation and distribution of promotional items until later in the 19th century.

  5. Promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Promotion_(marketing)

    The purchase of a product can be incentive with discounts (i.e., coupons), free items, or a sweepstakes prize draw. This method is used to increase the sales of a given product. Interactions between the brand and the customer are performed by a brand ambassador or promotional model who represents the

  6. Premium (marketing) - Wikipedia

    en.wikipedia.org/wiki/Premium_(marketing)

    Free premiums are sales promotions that involve the consumer purchasing a product in order to receive a free gift or reward. An example of this is the ‘buy a coffee and receive a free muffin’ campaign used by some coffee houses. Self-liquidating premiums are when a consumer is expected to pay a designated monetary value for a gift or item.

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