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Armin Hofmann, Poster for Kunsthalle Basel, 1959. Swiss style (also Swiss school or Swiss design) is a trend in graphic design, formed in the 1950s–1960s under the influence of such phenomena as the International Typographic Style, Russian Constructivism, the tradition of the Bauhaus school, the International Style, and classical modernism.
The International Typographic Style is a systemic approach to graphic design that emerged during the 1930s–1950s but continued to develop internationally. It is considered the basis of the Swiss style .
This style was defined by the use of sans-serif typefaces, and employed a page grid for structure, producing asymmetrical layouts. By the 1960s, the grid had become a routine procedure. The grid came to imply the style and methods of Swiss Graphic Design. Ruder demonstrated a grid of nine squares as the basis for different sizes of image.
Hofmann followed Emil Ruder as head of the graphic design department at the Schule für Gestaltung Basel (Basel School of Design) and was instrumental in developing the graphic design style known as the Swiss Style. His teaching methods were unorthodox and broad based, setting new standards that became widely known in design education ...
Josef Müller-Brockmann (9 May 1914 – 30 August 1996) was a Swiss graphic designer, author, and educator, he was a Principal at Muller-Brockmann & Co. design firm. He was a pioneer of the International Typographic Style. [1] One of the main masters of Swiss design.
He developed an American Modernistic style from European influences [1] and was one of the first American commercial artists to embrace and practice the Swiss Style of graphic design. [2] Rand was a professor emeritus of graphic design at Yale University in New Haven, Connecticut where he taught from 1956 to 1969, and from 1974 to 1985.
Dorothea Hofmann (née Schmid, 9 October 1929 – 26 July 2023), also known as Dorli, [1] was a Swiss graphic designer, artist, educator and the author of Die Geburt eines Stils (The Birth of a Style). She was one of the first students who passed the Basel education model.
Weingart was a German graphic designer, known as the father of New Wave design. According to Weingart, he took "Swiss Typography" as his inspiration and considered himself a "typographic rebel". [8] Weingart began studying at the Merz Academy in Stuttgart, Germany. While there, he developed skills such as linocuts, woodblock printing, and ...
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