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  2. Social media optimization - Wikipedia

    en.wikipedia.org/wiki/Social_media_optimization

    Social media optimization (SMO) is the use of online platforms to generate income or publicity to increase the awareness of a brand, event, product or service.Types of social media involved include RSS feeds, blogging sites, social bookmarking sites, social news websites, video sharing websites such as YouTube and social networking sites such as Facebook, Instagram, TikTok and X (Twitter).

  3. Facebook like button - Wikipedia

    en.wikipedia.org/wiki/Facebook_like_button

    The zero refers to the projected percentage of any given Page's followers, or "Likers", who are able to see posts from that Page in their personal News Feeds. The paper's author observes that adjustments in Facebook algorithms have reduced organic reach for non-paying business pages (that have at least 500,000 Likes) from 16 percent in 2012 ...

  4. List of most-followed Facebook pages - Wikipedia

    en.wikipedia.org/wiki/List_of_most-followed...

    This article contains a list of the top 50 accounts with the largest number of followers on the social media platform Facebook. [1] [2] As of March 2024, the most-followed page is Facebook App's page with more than 188 million. The most-followed person is Portuguese footballer Cristiano Ronaldo, with over 170 million followers as of March 2024.

  5. List of Facebook features - Wikipedia

    en.wikipedia.org/wiki/List_of_Facebook_features

    Facebook also said it was supporting an emerging encapsulation mechanism known as Locator/Identifier Separation Protocol (LISP), which separates Internet addresses from endpoint identifiers to improve the scalability of IPv6 deployments. "Facebook was the first major Web site on LISP (v4 and v6)", Facebook engineers said during their presentation.

  6. Facebook - Wikipedia

    en.wikipedia.org/wiki/Facebook

    In 2007, Facebook launched Facebook Pages for brands and celebrities to interact with their fanbases. [ 48 ] [ 49 ] 100,000 Pages [ further explanation needed ] launched in November. [ 50 ] In June 2009, Facebook introduced a "Usernames" feature, allowing users to choose a unique nickname used in the URL for their personal profile, for easier ...

  7. Social profiling - Wikipedia

    en.wikipedia.org/wiki/Social_profiling

    To do online profiling of users and cluster users, marketers and companies can and will access the following kinds of data: gender, the IP address and city of each user through the Facebook Insight page, who "LIKED" a certain user, a page list of all the pages that a person "LIKED" (transaction data), other people that a user follow (even if it ...

  8. Impact of the COVID-19 pandemic on social media - Wikipedia

    en.wikipedia.org/wiki/Impact_of_the_COVID-19...

    For example, the amount of Facebook users went up to about 1.9 billion worldwide by the end of 2020, marking an 8.7% increase over 2019. [8] Meanwhile, WhatsApp has reported a 40% percent increase in usage overall. [1] Moreover, there was a noticeable increase in the use of Zoom since the start of the pandemic. [9]

  9. Criticism of Facebook - Wikipedia

    en.wikipedia.org/wiki/Criticism_of_Facebook

    Net-neutrality supporters from India (SaveTheInternet.in) brought out the negative implications of the Facebook Free Basic program and spread awareness to the public. [384] Facebook's Free Basics program [385] was a collaboration with Reliance Communications to launch Free Basics in India. The TRAI ruling against differential pricing marked the ...

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