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Editor’s note: Article updated on February 7, 2023. Finding a swimsuit that flatters fuller figures isn’t always easy, especially if you’re shopping for one online.
Lane Bryant, Inc., is the largest plus-size retailer in the United States. As of 2022, the chain consists of 448 stores in 46 U.S. states (only Alaska, Hawaii, Montana and Wyoming do not have Lane Bryant stores). [2] Lane Bryant, Inc. is not affiliated with Lane Bryant catalog (Brylane, Inc.), which was spun off as a separate business in 1993. [3]
Lane Bryant began trading in the early 1900s as a producer of clothing for "Expectant Mothers and Newborn"'. [6] By the early 1920s, Lane Bryant started selling clothing under the category 'For the Stout Women', which ranged between a 38-56 inch bustline. [6] Evans, a UK-based plus-size retailer, was founded in 1930. [7]
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Lena Himmelstein Bryant Malsin (March 11, 1877 – September 26, 1951) was an American clothing designer and retailer who founded the plus-size clothing chain Lane Bryant. [1] Despite difficult circumstances, she saw a need and came up with a solution that revolutionized the women's fashion industry.
Ascena Retail Group, Inc., is an American retailer of women's clothing. Ascena also owns Lane Bryant clothing store brand, and is the parent company of Ann Inc., operator of Ann Taylor and Loft stores. Chairman Emeritus Elliot Jaffe and his wife and co-founder, Roslyn, own about 25% of Ascena.
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