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Ready-to-wear clothing display. Ready-to-wear (RTW) – also called prêt-à-porter, or off-the-rack or off-the-peg in casual use – is the term for garments sold in finished condition in standardized sizes, as distinct from made-to-measure or bespoke clothing tailored to a particular person's frame.
American designers of ready-to-wear contributed in other ways too. They made improvements to sizing standards and began to use fiber content and care labels in clothing. [ 30 ] Hats were one of the few pieces of clothing that was not rationed during WWII, therefore there was a lot of attention paid to these headpieces.
The early sportswear designers proved that the creation of original ready-to-wear fashion could be a legitimate design art which responded stylishly to utilitarian requirements. [10] Many of the first sportswear designers were women, including McCardell, Potter, Elizabeth Hawes, Emily Wilkens, Tina Leser, and Vera Maxwell.
In an attempt to democratize fashion, YSL began producing ready-to-wear in 1966, with its launch of Rive Gauche, and is considered to be the first to popularize the concept. [8] YSL's designs often featured designs influenced from traditional Chinese clothing, as well as themes from Pop Art, Ballets Russes, and Picasso.
Chanel is a privately held French company founded in 1909 by Gabrielle Bonheur Chanel, a former milliner. [1] The Chanel ready-to-wear collection is showcased biannually for spring-summer and autumn-winter seasons during Paris Fashion Week to an audience of media, retailers, buyers, investors, and customers, under the auspices of the Chambre Syndicale du Prêt-à-Porter des Couturiers et des ...
The number one of American ready-to-wear, Lauren was equally successful with his sportswear and jeans, which allowed him to reach the widest possible range of social classes and age groups. Central to the success of a new wave of American sportswear was the Perry Ellis label, established in 1978, which used color and natural fibers to great ...
It’s a rivalry unlike any other. Sure, there’s intensity in many other high-profile games. There’s pomp and circumstance every weekend in college football. There’s history and pride on the ...
The growth of urban centres and 'new technologies, such as the introduction of electricity into clothing manufacturing, produced a boom in the ready-to-wear market'. [26] Progress in communications and the media meant that fashionable styles and silhouettes were widespread globally and accessible to the everyday person.