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Professional communication draws on theories from fields as different as rhetoric and science, psychology and philosophy, sociology and linguistics.. Much of professional communication theory is a practical blend of traditional communication theory, technical writing, rhetorical theory, adult learning theory, and ethics.
Health communication is the study and practice of communicating promotional health information, such as in public health campaigns, health education, and between doctor and patient. [1] The purpose of disseminating health information is to influence personal health choices by improving health literacy .
Interpersonal communication research addresses at least six categories of inquiry: 1) how humans adjust and adapt their verbal communication and nonverbal communication during face-to-face communication; 2) how messages are produced; 3) how uncertainty influences behavior and information-management strategies; 4) deceptive communication; 5 ...
Active listening is the practice of preparing to listen, observing what verbal and non-verbal messages are being sent, and then providing appropriate feedback for the sake of showing attentiveness to the message being presented.
Public speaking, also called oratory, is the practice of delivering speeches to a live audience. [3] Throughout history, public speaking has held significant cultural, religious, and political importance, emphasizing the necessity of effective rhetorical skills.
The study also uncovered an influence process that Lazarsfeld called "opinion leadership." He concluded that there is a multistep flow of information from the mass media to persons who serve as opinion leaders which then is passed on to the general public. He called this communication process the "two-step flow of communication". [15]
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The most common and reliable test used to measure an individual's OCA level when exposed to these forms of communication is called the Personal Report of Communication Apprehension, also known as the PRCA-24 test, and it follows a survey format. [7] [8] WCA is commonly measured using versions of the WCA questionnaire developed by Daly and ...