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Lego Group reports record loss for 2003 fiscal year. The colors Dark Stone Grey (199), Medium Stone Grey (194) and Bright Purple (221) replaces Dark Grey, Grey and Medium Reddish Violet, respectively. The color Medium Lilac (268) is introduced. Jorgen Vig Knudstorp is appointed CEO of The Lego Group (The first non-family CEO in Lego history).
Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
The company of Lego was founded by Ole Kirk Christiansen and his son Godtfred back in 1932. The word "Lego" derives from two Danish words, "leg godt", which translates to "play well" and in Latin translates to "I put together". The product of Lego was very different from what it is today.
"We get a lot of kids with families." And, owing to a rule set by Lego, Bricks & Minifigs operators are not allowed to buy new, currently-in-production sets from consumers, Betty Poquez said ...
Lego Games launched in 2009, was a series of Lego-themed board games designed by Cephas Howard and Reiner Knizia [117] [118] in which the players usually build the playing board out of Lego bricks and then play with Lego-style players. Examples of the games include "Minotaurus", in which players roll dice to move characters within a brick-build ...
A full history of Halsam and its founders cites the existence of interlocking plastic bricks prior to LEGO in America. [ 20 ] In 1949, the Danish company Lego began industrial production of its Automatic Binding Brick , which, however, like its predecessors, was hollow inside and therefore produced very little adhesion.
The Lego Group (also known as Lego System A/S or formally Lego A/S) [5] is a Danish construction toy production company based in Billund, Denmark. [6] It manufactures Lego -branded toys, consisting mostly of interlocking plastic bricks.
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