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Reagan speaking at a "Just Say No" rally in Los Angeles, in 1987 "Just Say No" was an advertising campaign prevalent during the 1980s and early 1990s as a part of the U.S.-led war on drugs, aiming to discourage children from engaging in illegal recreational drug use by offering various ways of saying no.
The program concludes with a version of Michael Jackson's hit song "Beat It", with the lyrics specially rewritten to convey an anti-drug theme. This special also features comments from then-First Lady Nancy Reagan, Honorary Chair of the "Just Say No Foundation", who offers a message of support to children who have chosen to live a drug-free life.
DARE to Say No: Policing and the War on Drugs in Schools, by Max Felker-Kantor, The University of North Carolina Press, 288 pages, $27.95 The post DARE Didn't Make Kids 'Say No' to Drugs.
The PSA was produced by McDonald's to increase sales during the contemporary "Just Say No" anti-drug ad campaign, supported by the United States federal government and several other companies under the influence of Reaganite ideals. The PSA itself consists of Jordan warning about the dangers of drug abuse in a direct address to younger audiences.
McGruff proved to be a successful campaign with over $100 million in free air time donated in the first year reaching over 50% of adults. McGruff campaigns continued over the years to cover topics such as child abduction, robbery, anti-drug messages, and anti-bullying campaigns. From 1982 to 2012, a number of municipalities participated in the ...
Reagan gives a speech at a "Just Say No" to drugs rally in Los Angeles, 1987. In 1982, Reagan was asked by a schoolgirl what to do when offered drugs; Reagan responded: "Just say no." [119] [120] The phrase proliferated in the popular culture of the 1980s, and was eventually adopted as the name of club organizations and school anti-drug ...
Many times, he said, the doctors appeared indifferent to his son’s condition. “They just treat them and get them out of there,” he said. “That was hard for me…it tore me up. You just can’t explain how you see your son lying there and almost dying. There’s a couple times that I was really upset. I was mad at my son, really upset.
War on drugs A U.S. government PSA from the Alcohol, Drug Abuse, and Mental Health Administration with a photo image of two marijuana cigarettes and a "Just Say No" slogan Date June 17, 1971 – present (53 years, 6 months, 2 weeks and 3 days) Location Global Status Ongoing, widely viewed as a policy failure Belligerents United States US law enforcement US Armed Forces Allies of the United ...