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  2. How to create a business budget - AOL

    www.aol.com/finance/create-business-budget...

    A business budget is a financial plan that helps estimate a company’s revenue and expenses, making it an essential tool for small businesses ... The gross profit margin in this example is 30 ...

  3. Go-to-market strategy - Wikipedia

    en.wikipedia.org/wiki/Go-to-market_strategy

    A go-to-market strategy, or GTM strategy, [1] is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage.

  4. Budget process - Wikipedia

    en.wikipedia.org/wiki/Budget_process

    Budget Call issued to outline the presentation form, recommend certain goals. Budget Formulation reflecting on the past, set goals for the future and reconcile the difference. Budget Hearings can include departments, sections, the executive, and the public to discuss changes in the budget. Budget Adoption final approval by the legislative body.

  5. Program budgeting - Wikipedia

    en.wikipedia.org/wiki/Program_budgeting

    Program budgeting or programme budgeting, developed by U.S. president Lyndon Johnson, is the budgeting system that, contrary to conventional budgeting, describes and gives the detailed costs of every activity or program that is to be carried out with a given budget. For example, expected results in a proposed program are described fully, along ...

  6. Nike Outlines Year-Round Plan to Support Latinx and ... - AOL

    www.aol.com/news/nike-outlines-round-plan...

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  7. Nike's Intangibles: a Good Fit - AOL

    www.aol.com/news/2012-05-16-nikes-intangibles-a...

    Nike appears to be in good shape in terms of the intangible assets ratio and tangible book value. You can never base an entire investment thesis on one or two metrics, but there are no yellow ...

  8. Financial management - Wikipedia

    en.wikipedia.org/wiki/Financial_management

    The estimation is based on the budget e.g. sales budget, production budget; see budget analyst. Determining the capital structure: Capital structure is how a firm finances its overall operations and growth by using different sources of funds. Once the requirement of funds has estimated, the financial manager should decide the mix of debt and ...

  9. Sports marketing - Wikipedia

    en.wikipedia.org/wiki/Sports_marketing

    Another example of sports marketing through sponsorships of teams is the apparel contracts seen throughout sports. In 2011 Nike agreed to become the official apparel company of the NFL in exchange for around $220 million per year, a deal that has been extended through 2019.

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