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The flapper lifestyle and look disappeared and the roaring '20s era of glitz and glamour came to an end in America after the Wall Street Crash of 1929. [104] Unable to afford the latest trends and lifestyle, the once-vibrant flapper women returned to their dropped hemlines, and the flapper dress disappeared.
The tubular dresses of the 'teens had evolved into a similar silhouette that now sported shorter skirts with pleats, gathers, or slits to allow motion. The most memorable fashion trend of the Roaring Twenties was undoubtedly "the flapper" look. The flapper dress was functional and flattened the bust line rather than accentuating it. [3]
Articles relating to flappers and their depictions, a subculture of young Western women in the 1920s who wore short skirts (knee height was considered short during that period), bobbed their hair, listened to jazz, and flaunted their disdain for what was then considered acceptable behavior.
The popularisation of the flapper style was due to film, radio and the media. Adrian was a popular designer for Metro-Goldyn-Mayer during the 1920s-1930s, dressing silent film actresses including Clara Bow, Norma Shearer, Greta Garbo and Joan Crawford: which influenced American women's fashion. [11]
In the 1920s, as women broke free from Confucian social norms, the tailors producing the dresses embraced the Western flapper styles, which were characterized by short hemlines and a fitted bodice.
Plunkett's "barbecue dress" for Vivien Leigh as Scarlett O'Hara was the most widely copied dress after the Duchess of Windsor's wedding costume, and Vogue credited the "Scarlett O'Hara" look with bringing full skirts worn over crinolines back into wedding fashion after a decade of sleek, figure-hugging styles. [11]
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