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The catalog's sales averaged $4 per order (equivalent to $72.5 today). [7]: 38 Various artists illustrated the catalog including Paul de Longpre and Alois Lunzer. [9] After Burbank's death in 1926, Burpee acquired the rights to his experiments but no notable vegetables or flowers were to come from Burbank's work. [5]
A 1901 Burpee seed catalog. A key in Burpee's business was the 1863 free delivery system that required post offices to deliver mail to residents' homes and in 1896, free delivery was extended to rural areas. This allowed his catalogs to be delivered directly to people's homes.
World War II meant more shortages and another opportunity to sell seeds in the Victory Gardens campaign. By 1959 Burpee had grown his father's company into the largest seed catalog mail order house in the world with sales over $6 million, equal to $64,719,178 today. In 1960 Burpee mailed 4 million seed annuals to customers.
Burpee Seeds, established in 1876; D. Landreth Seed Company, established 1784; Fedco Seeds, established in 1978; Ferry-Morse Seed Company, established in 1856; Gurney's Seed and Nursery Company, established in 1866; Harris Seeds, established in 1879 [5] [6] [7] Hudson Valley Seed Company, established in 2009 [8] [9] J.W. Jung Seed Company ...
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In 2000, Hinkley and Jones sold the business, and display gardens, to Burpee Seeds, but continued to run the nursery. Hinkley and Jones moved to a residence separate from the nursery in Indianola, Washington. By 2001 the Heronswood catalog included over 2,400 plants, and the gardens at Heronswood had 10,000 species.
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