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However, before the promotion was extended to add new winning numbers, [8] 800,000 regular bottle caps had already been printed with the number 349 but without the security code. [3] [7] Theoretically, these bottle caps were cumulatively worth US$32 billion. [4] Thousands of Filipinos rushed to Pepsi bottling plants to claim their prizes. [11]
Scientific findings do support a perceptible difference between Coca-Cola and Pepsi, but not between Pepsi and RC Cola. [10] In his book Bad Habits, humorist Dave Barry describes the Pepsi challenge as, "Pepsi’s ongoing misguided attempt to convince the general public that Coke and Pepsi are not the same thing, which of course they are." [11]
One example is Pepsi's 1954 "Pepsi Day at the Beach" event, where New Orleans children could ride rides at an amusement park in exchange for Pepsi bottle caps. By the end of the event, 125,000 bottle caps been collected. According to The Pepsi Cola World, the New Orleans campaign was a success; once people's supply of bottle caps ran out, the ...
A Brief History of Coke and Pepsi. ... the History Channel reported. Six years later, the Coca-Cola Company was founded. ... Coca-Cola had a market cap of $185.8 billion while PepsiCo had a market ...
In 1992, the Pepsi Number Fever marketing campaign in the Philippines accidentally distributed 800,000 winning bottle caps for a 1 million peso grand prize, leading to riots and the deaths of five people. [80]
Pepsi Stuff was a major loyalty program launched by PepsiCo, first in North America on March 28, 1996 [1] and then around the world, [citation needed] featuring premiums — such as T-shirts, hats, denim and leather jackets, bags, and mountain bikes [1] — that could be purchased with Pepsi Points through the Pepsi Stuff Catalog or online.
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Pepsi Fire: a limited edition, cinnamon-flavored variety that is sold in Guam, Saipan, Thailand, Mexico, Malaysia, Singapore, the Philippines, and Vietnam. It is also a Pepsi Ice twin version. Pepsi Green: a bright-green variety introduced in Thailand on January 15, 2009. [45] Pepsi Creaming Soda : A strong cream and vanilla light pepsi tasting ...