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First Lego wind-up engine. 1983: Lego launches the Duplo Baby series. The company grows to 3,700 employees worldwide. Lego signs a deal with McDonald's to deliver 25 million transparent bags of bricks for the Happy Meal. 1984: Lego Castle series is launched. Lego pneumatics are added to the Technic series. Lego Brazil is established.
Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
Lego Games launched in 2009, was a series of Lego-themed board games designed by Cephas Howard and Reiner Knizia [117] [118] in which the players usually build the playing board out of Lego bricks and then play with Lego-style players. Examples of the games include "Minotaurus", in which players roll dice to move characters within a brick-build ...
The turnaround is apparent in the company's financials: Lego Group's revenue in 2023 was $9.65 billion, up about 74% from five years earlier, according to Dow Jones data.
The Lego Group (also known as Lego System A/S or formally Lego A/S) [5] is a Danish construction toy production company based in Billund, Denmark. [6] It manufactures Lego -branded toys, consisting mostly of interlocking plastic bricks.
“This is the best use of LEGOs in the history of LEGOs,” read another comment. Buc-ee’s has over 40 locations, including 34 across Texas. Find your closest location here.
Lego is a shortened form of the Danish word Leg godt, meaning "play well". [12] The company eventually became known as The Lego Group. [ citation needed ] Years later, he said, "Not until the day when I said to myself, 'You must make a choice between carpentry and toys' did I find the real answer."
Yui Mok - WPA Pool/Getty Images. Princess Anne secured the top spot, yet again, with 217 royal engagements and a 2.4% increase from 2023, according to the report.November was her busiest month ...