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Spirit of Ecstasy, the bonnet mascot sculpture on Rolls-Royce cars. Rolls-Royce Motor Cars Limited was created as a wholly owned subsidiary of BMW in 1998 after BMW licensed the rights to the Rolls-Royce brand name and logo from Rolls-Royce Holdings plc, [6] and acquired the rights to the Spirit of Ecstasy and Rolls-Royce grille shape trademarks from Volkswagen AG.
Rolls-Royce Motors was a British luxury car manufacturer, created in 1973 during the de-merger of the Rolls-Royce automotive business from the nationalised Rolls-Royce Limited. It produced luxury cars under the Rolls-Royce and Bentley brands. Vickers acquired the company in 1980 and sold it to Volkswagen in 1998.
BMW paid Rolls-Royce plc £40m to license the Rolls-Royce name and logo. After negotiations, BMW and Volkswagen AG agreed that, from 1998 to 2002, BMW would continue to supply engines and components and would allow Volkswagen temporary use of the Rolls-Royce name and logo. All BMW engine supply ended in 2003 with the end of Silver Seraph ...
Consolidation of the automobile industry is an ongoing occurrence. Behind each automobile brand lies larger parent corporations.Auto mobile corporations, external corporations and private shareholders commonly own varying amounts of multiple auto mobile corporations, thus resulting analysis of relationships between auto mobile corporations becomes increasingly complicated.
Volkswagen purchased Rolls-Royce Motors and Bentley from Vickers on 28 July 1998, [95] however the purchase did not include the license to use the Rolls-Royce trademark on automobiles, which is controlled by Rolls-Royce Holdings plc. [96] BMW outmaneuvered Volkswagen, succeeding in obtaining the rights to use the Rolls-Royce trademark on ...
Volkswagen Group won the auction with a bid of US$780 million, but Rolls-Royce plc, which had the right to block a transfer of the Rolls-Royce name to non-British owners, agreed to sell the rights to BMW for US$65 million. [37] It was subsequently agreed that control of the Rolls-Royce marque would pass from Volkswagen to BMW in 2003. [37]
One wrinkle in Rolls-Royce's growth plans, especially in the US, which is the company’s biggest market, is the threat of tariffs on international goods, especially luxury goods.
Bentley Motors Limited is the direct successor of Rolls-Royce Motors and its predecessor entities and owns historical Rolls-Royce assets such as the Crewe factory, pre-2003 vehicle designs and the L Series V8 engine. Rolls-Royce Motor Cars, a subsidiary of BMW AG established in 1998 that began production of vehicles in 2003.
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