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A celebration of romantic love, the festival is often described as the traditional Chinese equivalent of Valentine's Day. [5] The festival is derived from Chinese mythology: people celebrate the romantic legend of two lovers, Zhinü and Niulang, [5] [2] [4] who were the weaver girl and the cowherd
The "Chinese Valentine's Day" is the Qixi Festival (meaning "The Night of Sevens"; Chinese: 七夕; pinyin: Qi Xi), celebrated on the seventh day of the seventh month of the lunar calendar. According to the legend, the Cowherd star and the Weaver Maid star are normally separated by the Milky Way (silvery river) but are allowed to meet by ...
White Day is celebrated annually on March 14, one month after Valentine's Day, when men give reciprocal gifts to women who gave them gifts on Valentine's Day.It began in Japan in 1978; its observance has spread to several other East Asian nations like China, Taiwan, South Korea and countries worldwide.
In today's modern times, people celebrate the Qi Xi Festival by giving flowers, gifts and chocolates instead of following traditional customs.
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[5] [6] The day is celebrated as the "Qixi Festival", also known as China's Valentine’s Day. [7] Today the Chinese phrase "Niulang Zhinü" is commonly used to describe loving married couples. The story was selected as one of China's Four Great Folktales by the "Folklore Movement" in the 1920s—the others being the Legend of the White Snake ...
LONDON — Several luxury brands are taking this year’s 520 Chinese Valentine’s Day lightly, but some are seeing it as an integral part of their China-centric sales strategy. For example ...
Qixi Festival (The Night of Sevens, Magpie Festival, Chinese Valentine's Day) 七夕 According to legend, the goddess "Zhi Nü" (the star Vega) fell in love with the farmer boy "Niu Lang" (the star Altair), but was disapproved by her mother goddess. As punishment, they were separated by the Milky Way and could only meet once a year on this night.