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Organizational storytelling (also known as business storytelling) is a concept in management and organization studies. It recognises the special place of narration in human communication, making narration "the foundation of discursive thought and the possibility of acting in common. [ 1 ] "
Storytelling plays an important role in reasoning processes and in convincing others. In business meetings, managers and business officials preferred stories to abstract arguments or statistical measures. When situations are complex or dense, narrative discourse helps to resolve conflicts, influences corporate decisions and stabilizes the group ...
The story of this enormous success began when Aaron Krause discovered a new use for his company’s left-over car washing sponges. The Product : Since the famous Scrub Daddy’s pitch, the company ...
Companies and business use stories or brands that suggest a story to produce brand loyalty. Businesses invest heavily in creating a good story through advertising and public relations. [32] In brand development, many marketers focus on defining a brand persona (typical user) before constructing a narrative for that brand. Character traits such ...
Christina Farr, a healthtech director and investor who wrote a book about storytelling in business, agrees, arguing that the deck actually draws its power from its ubiquity. Because people are ...
Recognizing the brilliance of British director Lucy Walker, both as a filmmaker and as an advocate for the documentary format, Shekhar Kapur hurriedly arranged an additional masterclass on ...
The Moth is a nonprofit group based in New York City, dedicated to the craft of storytelling. [1] Founded in 1997, the organization presents a wide range of theme-based storytelling events across the United States and abroad, often featuring prominent literary and cultural personalities [1] alongside everyday people like veterans, astronauts, school teachers, and parents.
Digital storytelling is a short form of digital media production that allows everyday people to create and share their stories online. The method is frequently used in schools, [ 1 ] [ 2 ] [ 3 ] museums, [ 4 ] libraries, [ 5 ] social work and health settings, [ 6 ] [ 7 ] and communities. [ 8 ]