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The APR credential was established in 1964 as a certification program sponsored by the Public Relations Society of America (PRSA). [1] The PRSA continued to manage the program until 1998 when the Universal Accreditation Board - consisting of approximately 25 representatives from nine major PR professional societies — was formed as part of an effort to make the credential an industry-wide ...
The Public Relations Society of America (PRSA) is a 501(c)(6) not-for-profit organization trade association serving the public relations and communication community. It was founded in 1947 by combining the American Council on Public Relations and the National Association of Public Relations Councils.
AMEC has pledged to find an alternative to the current industry standard [2] for measuring communications success, Advertising Value Equivalent. [3] In 2010 it issued the Barcelona Declaration of Research Principles , a set of seven voluntary guidelines established by the public relations (PR) industry to measure the efficacy of PR campaigns.
In 2011 and 2012, the PRSA solicited crowd-supplied definitions for the term and allowed the public to vote on one of three finalists. The winning definition stated that: "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." [13]
A Fellow of the PRSA, or Fellow of the Public Relations Society of America, is an honorary designation granted to individuals by the Public Relations Society of America (PRSA). [1] Established in 1990, persons named fellows are collectively known as the College of Fellows of the Public Relations Society of America; approximately 350 persons ...
The handbook of strategic public relations and integrated communications (1997) pp: 15-33. Ewen, Stuart. PR! - A Social History of Spin (1996), popular history from the left; Fones-Wolf, Elizabeth. "Creating a favorable business climate: Corporations and radio broadcasting, 1934 to 1954." Business History Review 73#2 (1999): 221-255. Gower ...
High school football enthusiasts who want to place a bet on a big game have no choice but to turn to an offshore site. Accepting a wager on high school sports is outlawed in Nevada and other U.S ...
And is co-editor of Weapons of Mass Persuasion: Strategic Communication and the War of Ideas (Peter Lang, 2008). [10] Chris Lundry is an Assistant Research Professor in the Arizona State University Hugh Downs School of Communications Consortium for Strategic Communication, where he is the group's Southeast Asia specialist. He completed his ...