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Tesla was incorporated (as Tesla Motors) on July 1, 2003, by Martin Eberhard and Marc Tarpenning in San Carlos, California. [2] [3] [4] The founders were influenced to start the company after General Motors recalled all its EV1 electric cars in 2003 and then destroyed them, [5] and seeing the higher fuel efficiency of battery-electric cars as an opportunity to break the usual correlation ...
Power Play: Tesla, Elon Musk, and the Bet of the Century is Tim Higgins's book about Tesla, Inc., published in 2021, that focuses on the company while under the management of Elon Musk. The book does not contain any interviews with Musk himself, but many anonymous current and former executives from Tesla. [ 1 ]
Tesla, Inc. (/ ˈ t ɛ s l ə / TESS-lə or / ˈ t ɛ z l ə / TEZ-lə [a]) is an American multinational automotive and clean energy company. Headquartered in Austin, Texas, it designs, manufactures and sells battery electric vehicles (BEVs), stationary battery energy storage devices from home to grid-scale, solar panels and solar shingles, and related products and services.
Tesla Energy Operations, Inc. is the clean energy division of Tesla, Incorporated that develops, manufactures, sells and installs photovoltaic solar energy generation systems, battery energy storage products and other related products and services to residential, commercial and industrial customers.
The Tesla Roadster is a battery electric sportscar with 244 miles (393 km) (EPA) range. On November 30, 2007, Tesla released a press release titled "Martin Eberhard, Co-founder of Tesla Motors, to Transition to Advisory Board." [15] Fortune magazine reported in December 2007 that chairman Elon Musk had asked Eberhard to leave.
The company plans for the Model 3 are part of Tesla's three-step strategy to start with a high-price vehicle and move progressively towards lower-cost vehicles, while the battery and electric drivetrain were improved and paid for through the sales of the Roadster, Model S, and Model X vehicles. [18]
Objectives, goals, strategies and measures (OGSM) is a goal setting and action plan framework used in strategic planning.It is used by organizations, departments, teams and sometimes program managers to define and track measurable goals and actions to achieve an objective.
The book traces Tesla's inception along with episodes and controversies from the first fifteen years of the company under the leadership of Elon Musk. In it, Niedermeyer uses original research, anonymous insider accounts, and industry analysis to explore "Tesla's attempt to merge Silicon Valley arrogance with automotive industry standards". [1]