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And now, some experts are warning that this might continue after the holidays, notably following Pepsi’s announcement it would lay off employees on Dec. 6.
In the United States, employees must be paid a fixed salary regardless of the weekly hours worked, in order for fluctuating week overtime to apply. [4] The United States Department of Labor revised the Fair Labor Standards Act to give employers more flexibility in using the fluctuating workweek method for calculating overtime.
New data from Beverage Digest shows Dr Pepper has surpassed Pepsi as the nation’s second-favorite soda brand, capturing 8.3% of the market to narrowly edge out its larger competitor. (Coca-Cola ...
Coca-Cola and Pepsi vending machines in Indianapolis, 1988. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.
Notable work The End of Marketing as We Know It (2002) Sergio Zyman (born July 30, 1945) is a marketing executive from Mexico best known as the marketer behind the failed launch of New Coke and the success of Diet Coke, Fruitopia, Surge, and ad campaigns such as "Coke Is It."
Coke has been helped by its away-from-home sales—like in movie theaters and restaurants—in the past and has relied on international markets in Mexico and Germany to prop up sagging U.S. demand.
In 1991, when the Indian government opened the market to multinationals, Pepsi was the first to come in. Thums Up and Pepsi subsequently engaged in heavy competition for endorsements. Pepsi advertisements included major Indian movie stars like Juhi Chawla, [8] while Thums Up increased its spending on cricket sponsorship. Thums Up also ...
Both Coca-Cola and Pepsi can trace their origins back to the 1890s, and the two sodas seemed to be able to peacefully co-exist until nearly a century later. But in the 1980s, the companies began...