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The PESO Model is a strategic framework used in marketing and public relations to categorize media into four types: paid, earned, shared, and owned. The model describes the use of different media channels in organizations' marketing approach, and has been widely adopted in the marketing communications industry.
ABS-CBN's official social media accounts on Facebook, Twitter, YouTube, and TikTok (mainly It's Showtime) are among the most influential in the Philippines. ABS-CBN Entertainment's YouTube channel is the first-ever Filipino content creator on YouTube to gained an aggregate views of 1 billion and the most viewed, most subscribed YouTube channel ...
Owned media is self-published. [6] Sometimes, the categories overlap. For example, paying a social media influencer to promote a product or event is both "social" and "paid" media. [2] If a company is criticized online, and the controversy is described in a news article, that could be both "shared" and "earned" media. [2]
GMA Network Inc., commonly known as GMA, is a Philippine media company based in Diliman, Quezon City, Metro Manila, Philippines.GMA is primarily involved in radio and television broadcasting, with subsidiaries dealing in various media-related businesses.
[8] The service is also the exclusive home of Studio Universal in the Philippines, which operates both as a linear channel and a VOD content library from NBCUniversal. The service is available for subscription and is included at no extra cost for Converge FiberX subscribers (including Surf2Sawa and Bida Fiber plans) as well as for Globe At Home ...
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Nine Media Corporation (NMC, formerly known as Solar Television Network, Inc. or STVNI) is a Filipino-based media company.Formerly a wholly owned subsidiary of Solar Entertainment Corporation (SEC), a multimedia television and film company of the Tieng family, it is now solely owned by the ALC Group of Companies of the late Amb.
This is a list of subsidiaries owned by ABS-CBN Corporation, a Philippine media and entertainment conglomerate based in Quezon City. [1] This also includes business segments that are owned and operated by the company including its blocktime agreements with other television networks and platforms.