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In recent years, political figures have been using Twitter more often, but Facebook remains to be a frequently-used social media platform. [21] The 2008 presidential election was the first election where candidates used the Internet and social media as a campaign tool. Nearly three-quarters of Internet users went online to learn more about the ...
These new stations can ever biased about their political opinions. This also includes Twitter and Facebook of holding the potential to alter civic engagement, this holds a large effect and influences individuals toward a particular way of thinking. [4] Social media also affects elections and campaigns.
In the 2016 presidential election, Donald Trump made extensive use of his Twitter account to broadcast his thoughts and opinions during his campaign. [8] [9] The Trump campaign also utilized targeted advertising on the social media site Facebook, by hiring political consulting firm Cambridge Analytica to create these personalized ads for users. [10]
By doing so, candidates and users both would influence or change people's views on a specific issue. [3] Following the election, disclosures of widespread personal data misuse by Facebook and Cambridge Analytica for political advertising purposes were reported by The Guardian and The New York Times.
Obama has used Twitter to promote legislation and support for his policies, [4] [7] [8] as well as respond to the public regarding current political issues like the economy and employment. [9] [10] As a major political figure with a presence on the platform, Obama became the subject of various debates on Twitter.
While social media, in general, is influential, Twitter has power beyond its direct influence on its users. Using nearly two billion tweets produced in French between 2018 and 2019, a n.
The media's agenda-setting power can shape the issues that receive attention from the public and policymakers. Media coverage can impact public opinion and policy preferences. Political parties can also influence the media agenda formation. The media's influence on politics is not always consistent and can vary depending on the context.
Scholars have begun to explore how internet technologies influence political communication and participation, especially in terms of what is known as the public sphere. The smartphone is a transformational communication technology that has features that include talk, text messaging, Internet access, electronic mail , faxing , pictures, video ...