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Social norms can both be informal understandings that govern the behavior of members of a society, as well as be codified into rules and laws. [2] Social normative influences or social norms, are deemed to be powerful drivers of human behavioural changes and well organized and incorporated by major theories which explain human behaviour. [3]
The social cognitive theory of morality argues that personal values and standards of conduct of each individual arise from many different sources of influence and are maintained by institutional promotion. It also argues that a broad and dynamic social reality is what governs the adoption of personal values and standards of conduct.
The other promise of anthropology, one less fully distinguished and attended to than the first, has been to serve as a form of cultural critique for ourselves. In using portraits of other cultural patterns to reflect self-critically on our own ways, anthropology disrupts common sense and makes us reexamine our taken-for-granted assumptions. [9]
In the social sciences, the term "normative" has broadly the same meaning as its usage in philosophy, but may also relate, in a sociological context, to the role of cultural 'norms'; the shared values or institutions that structural functionalists regard as constitutive of the social structure and social cohesion.
Human social behavior is the behavior that considers other humans, including communication and cooperation. It is highly complex and structured, based on advanced theory of mind that allows humans to attribute thoughts and actions to one another. Through social behavior, humans have developed society and culture distinct from other animals. [10]
The modern term "culture" is based on a term used by the ancient Roman orator Cicero in his Tusculanae Disputationes, where he wrote of a cultivation of the soul or "cultura animi", [6] using an agricultural metaphor for the development of a philosophical soul, understood teleologically as the highest possible ideal for human development.
This parallels our treatment of other terms such as less or more, which meet with universal understanding and do not depend upon independent standards (for example, one can convert measurements). It applies to good and bad when used in their non-moral sense, too; for example, when we say, "this is a good wrench" or "this is a bad wheel".
The so-called regality theory finds that war and other perceived collective dangers have a profound influence on both the psychology of individuals and on the social structure and cultural values. A dangerous environment leads to a hierarchical, authoritarian, and warlike culture, while a safe and peaceful environment fosters an egalitarian and ...