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The audience design framework distinguishes between several kinds of audience types based on three criteria from the perspective of the speaker: known (whether an addressee is known to be part of a speech context), ratified (the speaker acknowledges the listener's presence in the speech context), or addressed (the listener is directly spoken to).
Communication design is a mixed discipline between design and information-development concerned with how media communicate with people. A communication design approach is concerned with developing the message and aesthetics in media. It also creates new media channels to ensure the message reaches the target audience.
Audience type affects many aspects of communication, from word selection and graphics use to style and organization. Most often, to address a particular audience, a technical communicator must consider what qualities make a text useful (capable of supporting a meaningful task) and usable (capable of being used in service of that task).
The message must be designed (1) to gain the attention of the destination and (2) to be understandable to get the meaning across. Additionally, it must (3) arouse needs in the destination, and (4) suggest a way how these needs can be met. [34] [35] To get the attention of the audience, the message must be accessible to them.
Message design logic is a communication theory that makes the claim that individuals possess implicit theories of communication within themselves, called message design logics. [1] Referred to as a “theory of theories,” Message Design Logic offers three different fundamental premises in reasoning about communication . [ 2 ]
A stop sign is an example of semiotics in everyday life. Drivers understand that the sign means they must stop. Stop signs exist in a larger context of road signs, all with different meanings, designed for traffic safety. A traffic light is another example of everyday semiotics that people use on a daily basis, especially on the road.
The "nosplit" parameter, if set, removes the phrase spinning off or relocating any relevant information, and from the template. This is useful when details need to be removed altogether, not split off or moved elsewhere. The "details" parameter, if set, can be used to customize the message. This template should not be subst'ed.
Whom refers to the recipient of the message. This can either be an individual or a bigger audience, as in the case of mass communication. The effect is the outcome of the communication, for example, that the audience was persuaded to accept the point of view expressed in the message. It can include effects that were not intended by the sender.