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Direct Line is an insurance company based in Bromley, England. Founded in 1985, as the country's first direct car insurance company, it has since expanded to offer a range of general insurance products. Its policies are underwritten by the regulated subsidiary UK Insurance Limited, and it is owned by the Direct Line Group.
SunLife Ltd is a UK-based financial services company. Founded in 1810, the company is best known for its range of services for people aged 50 and over. SunLife currently offers over 50s life insurance and equity release in the United Kingdom. In 1900, they became the first company to offer life insurance without a medical.
Esure was founded in 2000 by businessman Peter Wood, who also launched the Direct Line insurance company for the Royal Bank of Scotland. [2]Esure is also known for its high-profile commercials with Michael Winner, used from 2002 to 2005 and resuming in 2007.
In October 1999, motorcycle insurance broker Devitt Insurance was acquired. The company also launched its first e commerce facility, enabling online car and home insurance quotes. In 2000, it acquired the Churchill.com domain name for online activity, and acquired NIG in February 2000, after announcing their intentions to acquire it in December ...
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